Custom Software & Field Apps
The tool your team wishes existed — built and shipped in weeks.
Purpose-built internal tools, web platforms, and Android field apps — the class of work behind GoodPAW, EstiMate, and a quoting platform that cut errors by 95%.
The problem
Off-the-shelf doesn't fit how your business actually works. Your operation runs on spreadsheets, PDFs, group texts, and a decade of workarounds — and every "all-in-one platform" you've evaluated wants you to change your process to match their software. The last dev shop you talked to quoted six figures and six months before writing a line of code. Meanwhile your team keeps losing hours to tools that were never built for them.
The outcome
A purpose-built tool that matches your workflow exactly — an internal platform, a customer-facing app, or an Android field app your crews use offline — shipped in weeks with fixed-scope milestones and weekly demos. You own the code outright. And because it was built around your process instead of against it, your team actually uses it.
What You Get
Concrete deliverables — not decks, not recommendations you have to build yourself.
Internal Tools & Platforms
Web applications that replace the spreadsheet sprawl: quoting systems, ops dashboards, scheduling, and the workflows unique to your business.
Android & Cross-Platform Field Apps
Apps built for the field — offline-capable, glove-friendly, and battle-tested by the same team that ships GoodPAW to 100+ RF professionals.
System Integrations
Connections between the systems you already run — accounting, CRM, file storage, test equipment — so data stops being re-keyed by hand.
Scoped Milestones & Weekly Demos
A fixed-scope plan broken into milestones you approve, with a working demo every week. No black-box development, no surprise at month three.
Full Code Ownership
You get the complete source, documentation, and deployment setup. No lock-in, no license fees, no hostage situation.
Post-Launch Support
A warranty period on every build, and an optional Embedded Product Partner retainer when you want a long-term product team.
How It Works
Small first step, working software early, evidence before every commitment.
Scope the Build
We map the workflow the tool must serve, define the milestones, and fix the price — you know the shape and cost of the whole engagement up front.
Ship Weekly
Working software every week, not status reports. You steer with real demos, and course corrections happen at milestone boundaries, not in change-order hell.
Launch With Your Team
We roll out with the people who will actually use it — training, docs, and fixes from real usage before the engagement ends.
Own It Outright
Full handover of code, infrastructure, and documentation. Keep it in-house, or keep us on retainer as your product team.
Proof
The Intelligent Quoting platform: 40% faster quotes, 95% fewer errors.
We built a quoting and estimation platform around a client's real component data and validation rules — quotes went out 40% faster with 95% fewer component errors. It's the same class of work as our own products: GoodPAW, the RF toolkit used by 100+ professionals in the field, and EstiMate, our free estimation platform for contractors. We ship this because we've shipped it for ourselves.
Pricing
Custom tool builds start at $25,000 — 4 to 12 weeks, fixed scope.
Not sure you need a full build? Start with an Automation Sprint from $10,000, or an audit from $3,500 to map the opportunity first. Every price is fixed before work begins.
Frequently Asked Questions
The questions buyers actually ask — answered straight.
Three reasons: senior engineers only (no pyramid of juniors to manage), AI-augmented engineering as our standard practice (we're a Claude Partner Network member and build our own products this way), and fixed scope with weekly demos that kill drift before it compounds. The proof is our own product line — shipped and maintained by a small team.
Ready to see what this looks like for your team?
A 30-minute intro call. You describe the workflow that hurts; we tell you honestly whether and how we'd fix it — and what it would cost.